Unlocking Success with Omnipresence: The Importance of a Holistic Marketing Approach Across Multiple Channels [ep.2]

Unlocking Success with Omnipresence: The Importance of a Holistic Marketing Approach Across Multiple Channels

Unlocking Success with Omnipresence: The Importance of a Holistic Marketing Approach Across Multiple Channels



Here’s what you can expect from this episode:

Are you seeing your Instagram reach plummet? Perhaps, you’re scrambling for ways to gain more success on the platform. Although Instagram has its benefits, the fact that it isn’t a first-party platform, and you are constantly having to change up your tune and strategy on the platform when a new feature is thrown out into the digital space, makes this platform a lot more volatile for your business than you may realise.

That is why it is important to adopt a holistic marketing approach through utilising omnipresence. By not relying on any one platform, you can ensure that you are always in contact with your audience and the community that you have put so much effort into growing. This episode is not about jumping on every single platform and spraying and praying content, instead, I dive into how you can use one piece of content and create a consistent message across all platforms without the extra leg work.

I’m not here to reinvent the wheel and neither are you, but understanding why a multichannel presence is essential for your business success can help you get out under Instagram’s rules, and make your own. Not sure which channels are right for your business? I share key information on this to help help you broaden your horizons and get your business out there.

To celebrate the launch of my podcast, I want to celebrate with you by giving away a  1:1 strategy session with me, valued at $499! It will be your chance to receive expert guidance in any areas of your digital marketing you would like support with. You’ll finish the call with actionable recommendations that you can implement right away.

To enter simply follow the podcast, give us a rating and write a review on Apple Podcasts. Then take a screenshot of your review and send it to me on Instagram as a DM @silkdigital_. For a BONUS entry, take a screenshot of Episode 1, 2 or 3, share it on your Instagram Stories and tag me!

Giveaway closes on Tuesday, 23rd May 2023. Winners will be announced on my Instagram Stories on Wednesday, 24th May 2023.

Topics covered on holistic marketing:

  • Why a multi-channel presence is really essential to your business success
  • How you are limiting yourself by putting all your eggs in one basket
  • Why I am a true advocate of multi-channel marketing
  • What is first-party data and why it is so important to utilise it in your holistic approach
  • Multiple examples of how to use multiple platforms together to achieve your goal 

Resources Mentioned:

More about Silk Digital Marketing Mastery:

Silk Digital Marketing Mastery is  the ultimate podcast for ambitious female business owners looking to elevate their digital marketing success. You will learn how to create irresistible marketing messages that will truly connect with your dream customers, and establish an unbreakable brand identity that they can’t help but trust!

Each week, your host, Sam, founder of Silk Digital, will provide insider knowledge and expert guidance on social media, email marketing, digital advertising, and more! Sam has over 6 years of experience working with clients from startups to established brands, and her approach is all about empowering you to take control of your marketing and achieve your goals on your own terms.

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